We've been on Facebook for a while and we have most recently launched our Twitter account, too. My hope for the Library's presence in these networks is twofold: first, to encourage a conversation with our network of friends and followers about the Library and what our community wants from their library. And second, I hope that we take advantage of these networks to quickly, easily, and cheaply share with our network of friends and followers information about all we have to offer.
Clearly, the past several years have established beyond any argument that, when approached in the right way, both Facebook and Twitter can vastly increase participation in shaping the library's direction on the part of its users. Our challenge at SSJCPL will be to channel our own efforts such that we make meaningful connections with as many Stockton and San Joaquin County residents via these networks as possible. My personal approach to achieving this goal is to be as authentic as possible, to respond often to any and all comments (both positive and negative), to share useful content, and to encourage the sharing of useful content on the part of our friends and followers.
One specific idea I'd like to see become popular with our Facebook network is the FB book club. Without having a name more clever than that, what I envision is simple: start with a post that links to a book in our catalog paired with a brief commentary and the encourage our friends to share their comments on the title while also sharing some other reading suggestions similar to the title in question.
The pithy format of Twitter lends itself more to information sharing than having conversations so I imagine the SJJCPL Twitter voice will be used to share news about events, new catalog additions, changes to hours, etc. Though, I have seen firsthand how some users have approached a library Twitter account to ask reference questions. I hope that happens at SSJCPL, too!